Creating brand name and orientation.
Analyzing and studying concepts, then converting them into meaningful symbols.
Designing the name and turning it into a logo and a trademark.
Building the brand strategy.
Designing the visual identity.
Designing the trademark implementation guide.
For a start, it does not automatically follow that a record
amount of ice will melt this summer. More important for
determining the size of the annual thaw is the state of the
weather as the midnight sun approaches and temperatures
rise. But over the more than 30 years of satellite records,
scientists have observed a clear pattern of decline,
decade-by-decade.